Firsts: London’s Rare Book Fair
Print and digital graphics designed for Firsts London, an annual rare book fair held at Saatchi Gallery, London.
Firsts London is a major annual exhibition celebrating rare books, manuscripts, maps, and historical ephemera, held at the Saatchi Gallery in Chelsea, London.
The fair highlights the enduring history and artistry of print craftsmanship through rare first editions, unique manuscripts, and international dealer displays.
As well as designing the overarching theme for the graphics, we designed:
Printed Advertising
Digital Advertising
Event Collateral
Wayfinding and Signage
We also managed the artwork preparation for all exhibition assets, ensuring all design files were correctly set up to print-ready specifications.
Printed Advertising
Including designs for Transport for London posters used across the city’s transit network, freestanding advertising banners for portable marketing in key areas, and adverts for various printed publications such as Antiques Trade Gazette, Camden New Journal, Financial Times, New York Book Fair catalogue, London Rare & Antiquarian Book Fair catalogue, and This is London magazine.
Digital Advertising
Including designs for a comprehensive suite of digital graphics for for Firsts London’s official online platforms, alongside external web banners for display across websites such as the Antiques Trade Gazette, Financial Times, New York Times, and The Times.
Event Collateral
Including designs for branded entry tickets and re-entry vouchers, a multi-page gatefold floor plan leaflet and matching poster, alongside an events flyer and poster featuring a comprehensive list of talks, tours and other event activities.
Wayfinding and Signage
Including designs for large exterior landmark branding boards to flank the building facade, entryway boards detailing admission prices and dates, a reception backdrop for the main welcome area, letter graphics to provide clear gallery room identification, lift-specific elevator signs for floor-by-floor directories, vinyl directional arrows for crowd-flow control, custom exhibitor vinyls for individual dealer stands, a dedicated Firsts Talks sign, and miscellaneous information signs for essential notices.
