HBA Graphic Design

Lucius Books Visual Identity

New visual identity for Lucius Books, including primary and secondary logos, typeface and colour palette.

The new visual identity is sharper, bolder and more distinctive than the previous identity. A cleaner mark, a more confident use of colour, and typography that works harder to create a brand that communicates. Every detail has been refined to bring clarity, consistency and impact.

See the identity in action:
Lucius Books Print Graphics